Company Set up in China

Corporate Internationalization

We help small and medium-sized businesses in internationalizing their company in China, offering targeted and personalized advice on your product and business, pin pointing the best strategy to expand your commercial potential in China.

It’s important to keep in mind that the best strategy depends on the objectives, type of investment and the kind of product/service.

From Market Research in China to Company Incorporation

As previously mentioned, it's vital to keep in mind that strategy depends on the objectives, the best type of investment and above all the type of product/service.

In fact, it has to be taken into consideration that the Chinese demand for European products, despite being on the rise, is bombarded daily by new brands and products. It’s therefore essential to understand the demands, taste and methods of a completely different market if you want to open towards China.

Market research should be constant to keep pace with rapidly changing industry trends. It’s indispensable for opening and understanding a new market, increasing sales and choosing the most appropriate distribution channel.


Company Incorporation in China

If the most suitable channel for your business expansion in China and your product in company incorporation, our specialized team of Italian accountants in both Shanghai and Hong Kong will assist you. Step by step, they will guide you in the management and understanding of tax services, accounting and settlement processes in accordance with local regulations (be it a Representative Office, and Individual Firm, a WOFE, Joint Venture or other corporate forms)

Tax consultancy

Accounting, Budget/Balance and HR

Our team of Italian accountants will also be able to act as an intermediary in managing relations with the complex Chinese tax system, in managing accounting, auditing and certification of financial statements. They will also help and support you in recruiting staff and payroll, pension schemes etc.

Sourcing properties and offices

Alongside Company Incorporation, we can help you find the best property for your needs by organising appointments with reliable Real Estate companies that not only source physical offices or factories but also virtual offices or co-working spaces.


Branding & Digital Marketing

Opening an office in China, or forming partnerships with distributors and resellers, isn’t for every company. The Chinese market is increasingly evolving towards the digital world which is why we offer our customers an alternative to the more traditional routes: the possibility to focus on e-commerce and digital marketing services tailored to the Chinese consumer market in order to connect the Italian offer and the Chinese demand.

WeChat Account & MiniProgram

For anyone wishing to do business in China, knowing WeChat is indispensable. WeChat is a platform with over a billion users through which Chinese consumers communicate, acquire and share information, exchange money and buy goods and services.

If the best strategy for your company is focusing on digital and e-commerce, thanks to our consolidated partnerships, we help you create and customize your own WeChat and MiniProgram accounts. These are fundamental tools to enter the Chinese digital ecosystem and give you brand visibility and prestige.

Our multicultural team create content in the Chinese language, gauging the most appropriate and effective tone/message for the Chinese market.

Our knowledge of the commercial dynamics, cultural, sociological and technical aspects specific to the Chinese market and the tools needed to navigate their digital biome, allow us to propose personalized marketing and communication strategies: we manage and monitor campaigns with Key Opinion Leaders and Key Opinion Consumers selected on the bases of your services or product for optimum advertising.




1Chinese products are all low quality?
For years now, China is no longer synonymous with low quality, on the contrary, it’s leading the way in advanced technology, innovation and cutting-edge techniques. Deciding on what to import and at what level of manufacturing quality is now a decision purely in the hands of the customer, who, once inside the Chinese market has various levels of quality at their disposition. As with anywhere in the world, different requirements correlate to different price margins. These results are due to a commitment to all aspects of production pledged by the Chinese government: training qualified personnel, acquiring skills, investing in technological machinery and last but not least, the development of sustainable infrastructures with low environmental impact (contrary to what is commonly believed and written about China and pollution). All these points form part of the Chinese initiative called “MADE IN CHINA 2025”, a vision to shift the image of China from being the factory of the world (low quality large quantity) to products of value and services” by 2025. In short, China has never been so close to Western concepts of eco-sense and quality, worker’s rights and salary etc. If you’re still not convinced that China is a big player in avant-garde technology, just think of all the top brands used daily (including Apple) strictly produced in China The manufacturing industry as a whole has made tremendous progress in recent decades. Of course, a final product of high quality also relies on adequate communication with Chinese suppliers which is where EasyChina, with a bilingual team (Italian and Chinese) of experts in the field, Chinese culture and economy come in. We help you select the right supplier and convey all the correct information of the articles to be produced to avoid any errors literally “lost in translation” resulting in a product that is either below standard or requirement.
2Importing from China: what do I have to consider?
Although it’s understandable that many companies feel confident enough to source a supplier effortlessly via the countless accessible platforms, not all of them succeed in following through after this initial step in a secure and profitable way. Finding the right supplier isn’t just about finding the best price available but rather knowing how to communicate with a culture that is completely different. One must be able to clearly convey requests, expectations and characteristics of the product but above all one must be able to recognize the supplier’s reliability, work ethic and compliance with al, the necessary certifications required for custom clearance of the goods to be imported, without them the goods are detained definitively causing considerable ECONOMIC DAMAGES: To avoid this, we strongly recommend relying on a company that, like EasyChina, boasts a deep knowledge of the economic and bureaucratic system in China. Using a third party company therefore, isn’t a waste of money, on the contrary, it’s a good investment. We like to think of it as like having an internal purchasing office to turn to (and invest in) only when necessary.
As already mentioned, companies like ours not only help you find the supplier that offers the right product and the best market value, but thanks to the profound understanding of the Chinese market they also help you to evaluate the reliability of the supplier, their actual presence on the territory and most importantly, the verification of all the certifications necessary for the importation of the product to Italy or Europe. We cannot stress enough that without certifications and compliance with EU standards your goods will be blocked at customs and in some cases, risk criminal prosecution.
Once the supplier has been chosen and after confirming any sample items, the nest step is show to import your product. Importation of containers or large quantities is not as straight forward as single (or a small number of) goods on Aliexpress. When importing for business, companies must deal with: DUTY, CUSTOMS CHARGES, BILL OF LADING, TRANSPORTATION INSURANCE, FREIGHT, TRANSPORT, POSSIBLE HOLDING CHARGES etc. Almost every product from non-EU countries are subject to duties; as each product is assigned its own product code which is registered on the Customs and Monopolies Agency website (TARIC INDEX) and indicates the percentage of cost (= duty) that must be calculated based on the Bill of Lading and shipping costs (these duties cannot be discharged as VAT). For several years now an ANTI-DUMPING law has been introduced on imports considered harmful to the national economy.
3Producing your product in China: the right product with the right QUALITY.
As already mentioned previously, manufacturing your product in China doesn’t stop at finding a supplier who offers the best deal. Once the right supplier has been sourced, the real work begins. A job that involves constant communication, dialogue and verifications that are far from simple considering the language barrier, cultural differences and time zone. This is why we always advise customers to turn to companies in the sector such as Easy China who can guide you and act on your behalf. Companies like ours can support/replace you in:
• Sourcing a reliable Chinese supplier
• Communicate the products specifications
• Verify licenses and certifications/help you get the right certifications
• Personal on-site inspection of the Chinese factory, verification of its existence, work ethics and productivity.
• Monitor the entire production cycle: from receiving samples to production, to shipping until arrival of the final product in your warehouse.
4Why should I pay someone if I can just use Alibaba?
For the exact same problems reported so far. The process of manufacturing and importing products doesn’t stop at finding a supplier. Easy China works on a solid foundation of years of experience and collaborates with certified, qualified and consolidated Chinese suppliers. An investment that may seem unnecessary at first, could prove profitable once your goods are received after a smooth transition at customs with no problems relating to quality problems or missed deliveries.
5Can Easy China just take care of my shipping?
In light of what has been highlighted so far, it’s quite difficult to just take care of the shipping service alone. Transporting and importing goods is the final stage of a long process that involves solid groundwork. If the initial research and construction work isn’t carried out properly it could all prove to be a real problem when it comes to transportation. For example: if the right certifications are lacking the goods would be blocked at customs and Easy China wouldn’t be able to answer for them as they hadn’t been part of any previous chain of communication.
6Does Easy China handle any type of product?
No, for a question of product sectors, Easy China doesn’t handle Food & Beverage, cleaning products or skin care products.
7I don’t have a company; can I use Easy China?
For fiscal reasons we only work with those who have a VAT number/Tax code.

For more information:

For questions, queries or to receive a quote we are available on the following numbers (Italy or China) or via email on the contact form.