We help small and medium-sized businesses in internationalizing their company in China, offering targeted and personalized advice on your product and business, pin pointing the best strategy to expand your commercial potential in China.
It’s important to keep in mind that the best strategy depends on the objectives, type of investment and the kind of product/service.
From Market Research in China to Company Incorporation
As previously mentioned, it's vital to keep in mind that strategy depends on the objectives, the best type of investment and above all the type of product/service.
In fact, it has to be taken into consideration that the Chinese demand for European products, despite being on the rise, is bombarded daily by new brands and products. It’s therefore essential to understand the demands, taste and methods of a completely different market if you want to open towards China.
Market research should be constant to keep pace with rapidly changing industry trends. It’s indispensable for opening and understanding a new market, increasing sales and choosing the most appropriate distribution channel.
Company Incorporation in China
If the most suitable channel for your business expansion in China and your product in company incorporation, our specialized team of Italian accountants in both Shanghai and Hong Kong will assist you. Step by step, they will guide you in the management and understanding of tax services, accounting and settlement processes in accordance with local regulations (be it a Representative Office, and Individual Firm, a WOFE, Joint Venture or other corporate forms)
Accounting, Budget/Balance and HR
Our team of Italian accountants will also be able to act as an intermediary in managing relations with the complex Chinese tax system, in managing accounting, auditing and certification of financial statements. They will also help and support you in recruiting staff and payroll, pension schemes etc.
Sourcing properties and offices
Alongside Company Incorporation, we can help you find the best property for your needs by organising appointments with reliable Real Estate companies that not only source physical offices or factories but also virtual offices or co-working spaces.
Branding & Digital Marketing
Opening an office in China, or forming partnerships with distributors and resellers, isn’t for every company. The Chinese market is increasingly evolving towards the digital world which is why we offer our customers an alternative to the more traditional routes: the possibility to focus on e-commerce and digital marketing services tailored to the Chinese consumer market in order to connect the Italian offer and the Chinese demand.
WeChat Account & MiniProgram
For anyone wishing to do business in China, knowing WeChat is indispensable. WeChat is a platform with over a billion users through which Chinese consumers communicate, acquire and share information, exchange money and buy goods and services.
If the best strategy for your company is focusing on digital and e-commerce, thanks to our consolidated partnerships, we help you create and customize your own WeChat and MiniProgram accounts. These are fundamental tools to enter the Chinese digital ecosystem and give you brand visibility and prestige.
Our multicultural team create content in the Chinese language, gauging the most appropriate and effective tone/message for the Chinese market.
Our knowledge of the commercial dynamics, cultural, sociological and technical aspects specific to the Chinese market and the tools needed to navigate their digital biome, allow us to propose personalized marketing and communication strategies: we manage and monitor campaigns with Key Opinion Leaders and Key Opinion Consumers selected on the bases of your services or product for optimum advertising.